Automate with workflows

Create rules that assign new leads, add follow-up tasks and nudge the team about stuck deals.

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  • 2 min read
  • Updated 13 November 2026
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Workflows run the routine steps that happen the same way every time, so nobody has to remember them. Rules run on their own.

#What a workflow can do

  • Assign new leads to the right person.
  • Create follow-up tasks.
  • Nudge the team about deals that are stuck.

#Create your first workflow

The Workflow Automation page with Create Workflow, the Workflows and Run history tabs and the Create your first workflow button
  1. Create Workflow
  2. Workflows tab: your rules and how many there are
  3. Run history tab: what ran and when
  4. Create your first workflow, shown while the list is empty
  1. Open Automation

    In the CRM top menu choose Automation, then Workflows. You will see “No workflows yet” until you create one.

    The CRM top menu with the Automation tab highlighted
    1. Automation
  2. Start a workflow

    Choose Create Workflow (or Create your first workflow). A good first rule follows the example on the screen: “When a lead is created, assign it to the team in turn”.

    The empty workflow list with the Create your first workflow button highlighted
    1. Create your first workflow
  3. Pick the trigger and the action

    Choose what starts the rule, for example a new lead, then what should happen, for example assign it or create a follow-up task.

  4. Turn it on

    Save the workflow and switch it on. It now runs by itself.

  5. Check what ran

    Open the Run history tab to see when each workflow ran.

    The Workflows and Run history tabs on the Workflow Automation page
    1. Workflows tab
    2. Run history tab

#Good first workflows

  • Assign every new lead to the next person on the team, in turn.
  • Create a follow-up task when a lead moves to Proposal Sent.
  • Nudge the owner when a deal has not moved for a while.
Tip

Start with one simple rule, watch the Run history for a week, then add more.