Indian shoppers expect to pay their way. A store that only takes cards loses buyers who prefer UPI or cash on delivery.
Payments
- UPI is the fastest checkout for most buyers.
- Cards and wallets cover the rest of prepaid.
- Cash on delivery lifts conversion in many categories, but plan for returns and refusals.
Shipping
Decide how you ship before you launch: your own courier arrangement, or an aggregator that assigns a shipping partner for each order. Whatever you choose, send the buyer tracking updates automatically.
Returns and refunds
- Publish a clear returns window.
- Make the return flow part of the order screen, not an email thread.
- Update stock when a return arrives so you don’t oversell.
One inventory
If you sell on your store and also on Instagram or marketplaces, keep a single stock count. Overselling is the fastest way to lose trust.